trulyNatural® Technology

trulyNatural® Technology

Natural inside and out
Versatile applications
Chain of custody certified
trulyNatural® Technology
Unbleached paper that comes from unbleached pulp.

Some producers use dye-back bleached paper, easily confused with natural fiber. In this process, brown dyes are added to bleached pulp. Dye-back bleached paper does not offer any of the additional sustainability benefits of natural paper.

Ahlstrom-Munksjö's trulyNatural® technology completely bypasses the bleaching, saving energy and creating less waste.


Advantages of Ahlstrom-Munksjö's trulyNatural® fibers:

  • Appearance: Consumers prefer a natural, less processed package.
  • Sustainability: True natural fiber provides significant environmental advantages in comparison to bleached fiber. 
  • Responsibility: Ahlstrom-Munksjö offers triple Chain-of-Custody certification on all its products under the Forest Stewardship Council® (FSC®), the Sustainable Forestry Initiative® (SFI®) and the Programme for the Endorsement of Forest Certification™ (PEFC™).


Discover our products available with the trulyNatural® technology:



This technology participates in transitioning packaging ƒrom Plastic to Purpose.

Learn more about our philosophy and our webinars regarding the possibility of fiber-based solutions here


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