trulyNatural® Technology

trulyNatural® Technology

Natural inside and out
Versatile applications
Chain of custody certified
trulyNatural® Technology
Unbleached paper that comes from unbleached pulp.
Some producers use “dye-back bleached paper;” easily confused with natural fiber. This is a process of adding brown dyes to bleached pulp. Dye-back bleached paper does not offer any of the natural paper’s additional sustainability benefits.
Ahlstrom-Munksjö's trulyNatural® technology completely bypasses the bleaching, saving energy and creating less waste.

Advantages of Ahlstrom-Munksjö's trulyNatural®:

  • Appearance: Consumers prefer a natural, less processed package.
  • Sustainability: True natural fiber provides significant environmental advantages versus bleached fiber 
  • Responsibility: Ahlstrom-Munksjö offers triple Chain of Custody certification on all its  products under the Forest Stewardship Council® (FSC®), the Sustainable Forestry Initiative® (SFI®), and the Programme for the Endorsement of Forest Certification (PEFC)


Discover our products available with the trulyNatural® technology:



This technology participates in transitioning packaging ƒrom Plastic to Purpose.

Learn more about our philosophy and our webinars regarding the possibility of fiber-based solutions here


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