eCommerce and retail packaging materials

eCommerce and retail packaging materials

Eco-friendly alternatives to traditional film and non-renewable packaging
Customization possible including transparency, colors, high-stretch and more
Ease of converting, great printability
eCommerce and retail packaging materials
PurposeFil™ is a line of E-commerce and retail packaging materials with a purpose.

Packaging with a Purpose

Ahlstrom-Munksjö’s PurposeFil™ Packaging Papers help packaging engineers and brand owners achieve multiple sustainability goals without losing the critical performance they need for their retail or E-commerce packaging.

Fiber-based solutions offer more sustainable packaging, lower packaging weight, lower waste, package integrity and safety while building distinctive branding through packaging and offering diverse levels of protection. Ahlstrom-Munksjö uses fiber from responsible and legal sources, and all products qualify for Chain-of-Custody Forestry Credits and Certification. 


Product Characteristics

PurposeFil™ offers solutions to enable ease of converting and printability, as well as alternatives to traditional film and non-renewable packaging.

  • Transparency
  • Colors
  • High stretch
  • Scuff resistance
  • Mold resistance
  • Water resistance
  • Heat & flame resistance
  • Grease & oil resistance
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Examples of applications

E-commerce Packaging
  • Cold chain/insulated packaging
  • Protective mailers
  • High-stretch cushioning papers
  • Protective packaging
  • And more!
Retail Packaging
  • Transparent pouches
  • Single-use consumer goods packaging
  • Garment wrap – transparent or colored
  • Twisting papers for shopping bag handles
  • Retail shopping bags & box covers
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Collaborative innovation

Contact us to find out how to leverage the power of fibers. We have great resources to help you find your perfect fiber-based solution.

  • High level of “glocal” technical expertise, including support from two dedicated Research & Development centers
  • Global manufacturing platform – multiple assets and sites
  • Expansive basis weight range
  • Diverse furnish options: bleached, natural, blended, pre- or post-recycled and custom color capabilities
  • Several surface finishes available: MF, MG, MC, XKL®, SCK, Translucent
  • Variety of surface treatments: flame, water, mold and heat resistance, etc.
  • Experts on foreign objects & debris, web inspection and defect detection – products designed for clean room production


Ahlstrom-Munksjö’s PurposeFil™ papers are powered by several of our brands like Cristal™ Transparent PaperstrulyNatural® unbleached technology and Palettera® colors.



This product and more participate in transitioning packaging ƒrom Plastic to Purpose.

Learn more about our philosophy and our webinars regarding the possibility of fiber-based solutions here


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