Strategy

The four cornerstones of our strategy are Local Accountability, Efficiency and Agility, Customer Value, and Profitable Growth.

Our target is to achieve profitable growth in the fiber-based solutions market, which offers a positive growth outlook and is supported by sustainable market drivers. Our mission is to provide sustainable and innovative fiber-based solutions. By implementing the four cornerstones of our strategy – Local Accountability, Efficiency and Agility, Customer Value, and Profitable Growth – we can fulfil our vision of being a global leader in those chosen growth segments and achieve our financial targets.

 

LOCAL ACCOUNTABILITY

Using a business based operating model that locally promotes accountability, enables flexibility and is built on a shared common culture

EFFICIENCY AND AGILITY

Efficiently utilizing the flexible and agile operating platform.

CUSTOMER VALUE

Deliver a clear customer value-add through a high-quality offering supported by advanced technology, deep know-how and tailored services

PROFITABLE GROWTH

Ability to grow in selected niches of the fiber-based solutions segment, with a positive growth outlook

TRANSFORMATION 

The combination of Ahlstrom and Munksjö in 2017 created a global leader in fiber-based materials and laid a foundation for improved performance. A critical scale in the value chain enables operations on a global scale and a readiness to better meet customer needs. A stronger financial position enables larger, strategic acquisitions as well as increased organic investments, through which the company has created basis for growth, improved operational efficiency and the ability to deliver customer value also in the future.

 

As an important step in further strengthening the global operating platform, Ahlstrom-Munksjö acquired Expera and Caieiras in October 2018. The acquisition of Expera significantly expands the company’s presence in North America and strengthens its offering of advanced customer oriented fiber-based materials. Also, the transaction strengthens competences in R&D and product development, and provides opportunities for cross-selling and best practice sharing. The acquisition of Caieiras strengthens Ahlstrom-Munksjö’s offering and production platform in South America and provides regional growth opportunities and production optimization potential for the longer term.

Updated: March 2019

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