Ahlstrom launches Ahlstrom EasyLife® Spray & Up: Quick, easy and clean - the consumer's wall décor product of choice

Ahlstrom Corporation PRESS RELEASE May 20, 2014 at 10.30 EET

Ahlstrom launches Ahlstrom EasyLife® Spray & Up

Quick, easy and clean - the consumer's wall décor product of choice


Ahlstrom, a global high performance fiber-based materials company, launches today Ahlstrom EasyLife® Spray & Up, its new offering for the fast growing digital wall décor market. The patent-pending EasyLife® Spray & Up has a unique, integrated, adhesive system, which significantly improves the decorating experience for consumers.

Ahlstrom EasyLife® Spray & Up is quick, easy and clean to use: no additional adhesive or specialist tools are required, just water and a spray bottle. The user can simply spray the wall with water, apply the material to the wall and the job is done. Application time is reduced by up to 60% plus cleaning up is much easier and faster than with traditional wallpapers.

Ahlstrom EasyLife® Spray & Up is the consumer's wall décor product of choice. In recent focus group studies in North America and Europe, EasyLife® Spray & Up has been widely endorsed by consumers: 95% of consumers said they were "extremely likely" or "very likely" to use the product due to its outstanding benefits - quick, easy and clean, making the job simple for end users.

Ahlstrom EasyLife® Spray & Up Digital grades are HP latex qualified, PVC free, and deliver unique 3D structures, opening new opportunities for unique design with textured and fibrous looks. EasyLife® Spray & Up helps HP digital printers deliver personalised  images for consumers, as well as creating a new decorating experience for everyone.

Ahlstrom will be introducing its EasyLife® Spray & Up Digital offering at Fespa 2014 on May 20-23 in Munich. Demonstrations will be organized daily at 11 am and 3 pm. Participants will also have the opportunity to try the material themselves. Come and join the new decorating experience, see Ahlstrom EasyLife® Spray & Up, on stand B2-318 in Munich.

Ahlstrom Building and Energy business area is a leading manufacturer of wallcovering materials. Its products are manufactured in North America, Europe and Asia.

Read more and watch a video at: www.ahlstrom.com/easylife-spray-and-up

For more information, please contact:
Calum Mayland, Marketing Manager, Building and Energy, Tel: +44 7801 376000
Liisa Nyyssönen, Vice President, Communications, Tel. +358 10 888 4757

 

Ahlstrom in brief
Ahlstrom is a high performance fiber-based materials company, partnering with leading businesses around the world to help them stay ahead. We aim to grow with a product offering for clean and healthy environment. Our materials are used in everyday applications such as filters, medical fabrics, life science and diagnostics, wallcoverings and food packaging. In 2013, Ahlstrom's net sales from the continuing operations amounted to EUR 1 billion. Our 3,500 employees serve customers in 24 countries. Ahlstrom's share is quoted on the NASDAQ OMX Helsinki. More information available at www.ahlstrom.com.

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