Ahlstrom-Munksjö’s offering contributes to a more sustainable everyday life by providing renewable materials that are alternatives to non-renewables, and solutions that make the end product more sustainable. Our innovation platform allows us to select lower impact materials in our sourcing, improve production processes, and empower customers to create more sustainable solutions using Ahlstrom-Munksjö products, generating benefits within and beyond Ahlstrom-Munksjö.
As a niche player, innovation, identifying trends and developing new customer solutions is ever more important in ensuring our future competitiveness. We have a strong product development platform and we have raised the target for sales generated from new products in the coming years. We will continue to launch new products that add value for our customers. Some great examples from last year include the plastic-free material for bendable drinking straws and filtration material that extends the lifetime of air filter applications.
We deliver high value-add products oriented towards customer requirements rather than industry standards. Typically, our products and services form an important part of a final product or perform crucial tasks in a production process. Long-term cooperation in product development with customers creates a foundation for advancing the capabilities of what fiber-based materials can do.
We have set a target of sales from new products launhed during the last three years to reach 15% by 2025. In 2019, 10% of sales came from new products.