Strategic direction

Our strategic direction is based on growth, customer value, flexibility and agility, and accountability.

Profitable growth

  • Ability to grow in selected niches of the fiber-based solutions market with a positive growth outlook

Customer value

  • Continuing to deliver a clear customer value-add through a high quality offering supported by advanced technology, deep know-how and tailored services

Flexibility and agility

  • Efficiently utilizing the flexible and agile production and service platform, which is well suited to develop customer-specific solutions in a sustainable manner


  • Developing clear responsibilities by implementing a business unit based operating model that locally promotes accountability, enables quick and efficient response and is built on a shared global culture
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