Vision & Mission

Imagine Fiber

We have only seen the beginning of what fiber-based materials and solutions can be used for. Taking on the role as an innovative market and category leader will demand us pushing both our own and our customers’ mental boundaries. Our payoff manifests the role we see fiber can take in our society, underlining our common denominator within the company and what our core contribution is about.

Most importantly, we see fiber as the starting point, not the end game. The role we take and the value it creates varies all throughout the value chain and the associations embedded in our pay off clearly state our strong belief in a sustainable future.


To be the pioneer in sustainable and innovative fiber-based solutions, partnering with our customers towards global success.


Expanding the role of fiber-based solutions for a sustainable everyday life.

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