Vision & Mission

Imagine Fiber

We have only seen the beginning of what fiber-based materials and solutions can be used for. Taking on the role as an innovative market and category leader will demand us pushing both our own and our customers’ mental boundaries. Our payoff manifests the role we see fiber can take in our society, underlining our common denominator within the company and what our core contribution is about.

Most importantly, we see fiber as the starting point, not the end game. The role we take and the value it creates varies all throughout the value chain and the associations embedded in our pay off clearly state our strong belief in a sustainable future.

Vision

The global leader in chosen growth segments. 

Mission

Our mission is to expand the role of fiber-based solutions for a sustainable everyday life.

Our offering includes filter materials, release liners, food and beverage processing materials, decor papers, abrasive and tape backings, electrotechnical paper, glass fiber materials, medical fiber materials and solutions for diagnostics as well as a range of specialty papers for industrial and consumer end-users.

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