Vision, mission and values

At Ahlstrom-Munksjö, we advance the capabilities of what fiber-based materials can do.

In partnership with our customers, we innovate solutions that make their businesses more efficient and sustainable.

By challenging the boundaries for how to use fiber in various applications we strive to improve end-user experiences, all across the globe.

Every day and everywhere, we are always close, significantly contributing to a more sustainable world.


To be the pioneer in sustainable and innovative fiber-based solutions, partnering with our customers towards global success.


Expanding the role of fiber-based solutions for a sustainable everyday life.

Brand payoff: Imagine fiber

We have only seen the beginning of what fiber-based materials and solutions can be used for. Taking on the role as an innovative market and category leader will demand us pushing both our own and our customers’ mental boundaries. Our payoff manifests the role we see fiber can take in our society, underlining our common denominator within the company and what our core contribution is about.

Most importantly, we see fiber as the starting point, not the end game. The role we take and the value it creates varies all throughout the value chain and the associations embedded in our pay off clearly state our strong belief in a sustainable future. Imagine fiber.


We combine long-term commitment with the courage to prioritize

Building long-term relationships within and outside our company, based on clear strategic choices, trust, respect and engagement.

We act as one and empower individuals

Focusing on collaboration and common targets while delivering results through applying a pragmatic approach, a safety mindset and clear accountability.

We are proud yet passionate to improve and innovate

Recognizing our achievements and being innovative and open to change to become more sustainable and increase the value for our customers, owners and employees. 

Share this pageShare this page